Marketing potential of the Sino-Russian bilateral agricultural export market
نویسندگان
چکیده
China and Russia are important agricultural countries in the world. Expanding exports increasing sales of products play an role economic development both countries. To understand current situation two formulate strategies to expand marketing products, this paper uses UN Comtrade Database 2009-2018 on Chinese Russian bilateral export other trade data calculate (expansion margin) (price exports, (quantity margin), analyze types, prices, quantities exported products. The results show that mainly labor-intensive types such as processed horticultural accounting for 87.46% total average. increase is due continuous prices land-intensive animal grains, oilseeds fat which accounted average 79.07% exports. was develop potential sales. In addition, should exported, added value raise
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ژورنال
عنوان ژورنال: Innovative marketing
سال: 2021
ISSN: ['1814-2427', '1816-6326']
DOI: https://doi.org/10.21511/im.17(2).2021.15